Web Design and SEO | Mechanicsburg, PA

Now Booking for February 2026

CASE STUDY

Refreshing

A Brand

CLIENT

Guard Closet

INDUSTRY

Ecommerce / Marching Arts

PLATFORM

Shopify

SERVICES

Design + Development

TIMELINE

4 weeks, Start to Launch

THE CHALLENGE

Guard Closet has been serving the marching arts community for 25+ years.

Guard Closet had grown significantly since the previous iteration of the website, and it was time to match the digital experience with where the brand actually was — not where it started.

On top of a full brand refresh, Guard Closet needed a way to handle a nuanced UX challenge: two distinct branches of a business.

Guard Closet has been serving the marching arts community for 25+ years.

Guard Closet had grown significantly since the previous iteration of the website, and it was time to match the digital experience with where the brand actually was — not where it started.

On top of a full brand refresh, Guard Closet needed a way to handle a nuanced UX challenge: two distinct branches of a business.

Free Audit

What We Built

Every page and template on the site was either redesigned from the ground up or rebuilt to match the new brand direction. This wasn't a theme swap — it was a full rebuild.

THE RESULT

Custom Splash Page

Guard Closet runs two distinct branches of the business — a gear shop and a show design service. We designed a custom landing experience that greets visitors and routes them to the right place before they even hit the homepage. Clean, intentional, and on-brand.

Mobile-First Solutions

Marching arts customers browse on the go. We built a custom featured products section that gives quick, thumb-friendly access to the most popular inventory — prioritizing the mobile shopping experience without sacrificing the desktop layout.

Full Page and

Template Refresh

Full Page and

Template Refresh

Product pages, collection pages, the team page, the consignment flow — every template was touched. The result is a site that feels like one cohesive brand, not a patchwork of updates over time.

Brand Identity

in the Build

The new direction is bold, confident, and community-specific. The color palette, typography, and imagery choices all speak to the marching arts world — people who will immediately feel the difference between a generic storefront and something built for them.

IS IT YOUR TURN?

Kick Off Your Project Today

Turn more visitors into customers.

A quick call can uncover what's not working, and how to fix it.

Free Discovery Call

No Strings Attached

IS IT YOUR TURN?

Kick Off Your Project Today

Turn more visitors into customers.

A quick call can uncover what's not working, and how to fix it.

Free Discovery Call

No Strings Attached

IS IT YOUR TURN?

Kick Off Your Project Today

Turn more visitors into customers.

A quick call can uncover what's not working, and how to fix it.

Free Discovery Call

No Strings Attached